A Cultural Space with Modern Challenges
The Jardines de Alfabia, located in the Serra de Tramuntana (Mallorca), are a historical and natural complex that combines architecture, heritage, and nature in one space. Each year, thousands of visitors walk its paths, fountains, and corners, making it one of the most important cultural attractions on the island.
Like many cultural spaces, they faced the challenge of digitizing ticketing in tourist environments: managing large volumes of visitors efficiently, avoiding queues at the ticket office, integrating OTA bookings, and improving the customer experience from the first contact.
The Challenge of Jardines de Alfabia
Before digitalization, ticket office management was manual and inefficient. Long queues affected the visitor experience, access was not optimized, and the internal team had to dedicate a lot of time to administrative tasks.
Furthermore, they needed to integrate online booking from OTAs and have a solution that centralized operations in a single system. A new objective was added to this challenge: managing a local product store that they had just opened on the premises, which required an adapted module for in-person and e-commerce sales.
The venntur Solution
With our booking engine and B.E. ecosystem, we implemented an integral solution that transformed their operations:
- A QR code online ticketing system was implemented, allowing visitors to buy tickets in advance and acces the venue more quickly.
- A touchscreen POS with management software was installed at the ticket office, capable of processing card or cash payments and registering ticket and product sales.
- We incorporated portable QR readers that allowed agile access validation, avoiding congestion at entrances.
- QR code signs were placed in the waiting area, so visitors could buy tickets from their mobile phones while queuing.
- For the souvenir shop, we added an e-commerce module connected to the POS, with which they manage sales of physical products and tickets from the same platform.
- We automated the management of external bookings from platforms such as Tour2b and GetYourGuide, eliminating manual processes and reducing the operational load of the team.
All of this was integrated into the venntur platform, guaranteeing centralized, agile, and secure management.
With our booking engine and B.E. ecosystem, we implemented an integral solution that transformed their operations.
👉 If you want to know more about how our system works, you can read this article about
venntur’s booking engine
.
The Results: Queue-Free Management and More Direct Sales
Thanks to digitalization with venntur, Jardines de Alfabia managed to transform its operations in a few months. Online advance sales significantly reduced queues at the ticket office, access is validated in seconds, and visitors enjoy a smoother experience from the start of their visit.
The internal team gained efficiency, with faster and centralized processes, and the new local product store was completely integrated into the same platform. All of this resulted in more direct sales, less administrative burden, and greater satisfaction for both visitors and internal management.
Why Choose venntur for Your Tourist Space
What worked at Jardines de Alfabia can be applied to any cultural or heritage space that works with a ticketing model. Museums, wineries, monuments, and historic gardens face the same challenges: queues, dependence on OTAs, and manual processes.
With venntur B.E. you can:
- Digitize ticket offices with POS and QR readers.
- Sell direct tickets with our widget without paying commissions.
- Connect your business with Google Things to do to gain visibility.
- Integrate sales channels and manage them from a single panel.
- Include additional modules such as a physical product store.
The success story of Jardines de Alfabia demonstrates that digitalization is not an option, but a necessity for tourist spaces that want to grow. With venntur B.E. it is possible to transform booking and access management, increase direct sales, and offer a much more satisfactory experience to visitors.
Frequently asked questions
What does “commission-free” mean in venntur B.E.?
It means that for all direct sales made with our widget, you don’t pay a percentage per booking. Just a fixed monthly fee.
Can I manage bookings from other engines in venntur?
Yes. You can centralize bookings from other external engines or channels on our platform.
What benefits does venntur offer compared to other systems?
More margin on direct sales, visibility on Google Things to do, secure payments, and digitization of ticket offices with POS.
What types of businesses can use venntur?
Museums, wineries, gardens, monuments, and any tourist space that works with a ticketing model.
