Choosing the digital platforms for your brand and managing the presence is a challenge. There are several options, but the most important thing is to choose the social networks for your brand according to your needs. In this article, you will learn how to choose your digital platforms based on your brand’s needs.
What is your need on social media?
Social media management covers a wide range of requirements. From monitoring to customer service, influencer identification, ad management and content production.
The first step is to define why your presence on social media is important, understanding the needs and approaches of each area of your company. It’s common for large companies to have departments with different objectives, but often a single platform can effectively and comprehensibly showcase the various approaches a company can take.
The size of the demand
You need to understand the magnitude of your brand’s demand to choose the right platform. There are solutions for every budget, from global platforms costing up to a million euros annually to local options at a lower price.
If your brand is in rapid growth, we don’t recommend investing too much in a global platform, especially if you don’t have a clear marketing strategy.
Digital platforms for your brand that should be a priority
When choosing your platform, it’s important to assess where your brand has the strongest presence on social media and where your audience is most concentrated. Don’t just follow the latest trends; make sure to include the networks that are truly relevant to your business. Don’t choose a platform that doesn’t provide data on the most important social networks for your business.
The history of data
Social media platforms provide limited access to a history of data. Many platforms store this data for later reference, which can be valuable for your brand. This is especially useful for campaigns.
Choosing the right social media management platform requires a thorough understanding of your needs. Follow the recommendations in this article, and you’ll be able to choose the right platforms for your brand.
At venntur, we specialize in promoting and showcasing your tourism activities, making us experts in tourism marketing. If you are a maker* in the sector, we invite you to get to know our service and platform.
